Introduction:
In today’s digital age, the synergy between influencer marketing and specialized services has emerged as a pivotal strategy for amplifying brand visibility and consumer engagement. Brand Mender, orchestrated an innovative campaign for Raut Eye Care, an esteemed eye care clinic renowned for its diverse treatments, including Lasik. This strategic initiative aimed to leverage the influence of local lifestyle and beauty influencers to spotlight the clinic’s expertise, services, and overall patient experience.
Approach:
Brand Mender, devised a strategic Influencer campaign for Raut Eye Care, an eye care clinic specializing in various treatments, including Lasik. The approach centered on leveraging influencers from the lifestyle and beauty category in Pune to visit the clinic, undergo treatments, and create engaging reels showcasing the clinic’s key aspects, expertise of the doctors, and overall experience.
Goals:
- Increase brand visibility and awareness for Raut Eye Care.
- Showcase the clinic’s expertise and facilities through influencer-generated content.
- Drive footfall to the clinic and boost online engagement metrics.
The Influencers:
We collaborated with multiple influencers from Pune’s lifestyle and beauty sphere. These influencers visited Raut Eye Care, experienced the clinic’s services firsthand, and created reels highlighting the clinic’s strengths, doctor expertise, treatments offered, and their personal experiences.
Results:
- Increased Footfall: The influencer-led campaign contributed to a significant increase in clinic footfall, soaring up by 2x times compared to the pre-campaign period.
- Enhanced Online Reach: The campaign amplified Raut Eye Care’s online presence, resulting in a notable surge in profile visits by multiple profiles, averaging at 50 each week from 12-15.
- Massive Content Views: The combined views from the reels created by the influencers totaled around 25k views demonstrating the substantial reach achieved through the campaign.
Outcome:
Brand Mender’s strategic collaboration with local influencers in the lifestyle and beauty domain effectively highlighted Raut Eye Care’s strengths, resulting in a substantial increase in both physical foot traffic to the clinic and amplified online engagement metrics.
This case study exemplifies how influencer-driven content can significantly impact brand visibility and consumer engagement, especially within specialized service industries like healthcare.
