In today’s fast-paced digital world, video marketing stands out as one of the most efficient ways to grab viewers’ attention. Since users’ attention spans are getting shorter, brands are...
Did You Know? 83% of early AI adopters have already achieved substantial (30%) or moderate (53%) economic benefits. However, are you concerned that artificial intelligence, or AI, could render...
Marketing strategies & approaches have changed along with the ways by which customers obtain information. TV advertising followed radio advertising, and as the internet grew, TV advertising shifted to...
Are you weary of relying only on Google Analytics for your website analytics? Then you are not feeling this by yourself. Nowadays, alternative platforms that offer a different user...
Building and running a successful business involves more than just figuring out who your target market is and how to best attract them. Have you been wondering about the...
Remember the last time you chose to read a promotional email rather than just deleting it right away? Do you like receiving telemarketing calls from banks or car dealerships...
We agree that there is now enough evidence that digital advertising has evolved into a double-edged sword. The advertising industry has seen a significant transformation, owing to the Internet,...
Do you have a website? Is that the question everyone is asking nowadays? Although it may seem absurd and obvious, there are still a lot of business owners and...
Due to the common misconception that cold email prospecting is easy to implement—just select leads and send them emails—businesses are still hesitant to employ B2B email marketing in today’s...
Did you know? 2023 is all about measuring social media success Brands must understand that any social media strategy or campaign that is worth its salt must be adequately...