Overview
StratNewsGlobal is a digital platform that focuses on national security, strategic affairs, and foreign policy matters. The website is owned and curated by Nitin A. Gokhale, a media entrepreneur who has extensive experience as a conflict reporter, editor, and author. In addition to StratNewsGlobal, Gokhale also owns BharatShakti.in, another digital platform that covers news on defence and news on security issues.
The website offers the latest news and breaking news on a wide range of topics, including trade and technology, security, and global affairs. And it is one of the leading online news websites in India. It provides a unique perspective on global events, offering analysis and insights that go beyond mainstream narratives. The website has a worldwide readership, making it an ideal platform for brands looking to target specific regions or reach a global audience.
StratNewsGlobal also offers advertising opportunities for brands looking to reach a discerning audience that craves in-depth analysis and comprehensive coverage of global affairs. The website has established itself as a trusted source of news, latest news and analysis on global affairs, with a team of seasoned journalists, experts, and analysts providing a comprehensive and unbiased view of the world.
This is How the SEO Strategy and Process Appeared for StratNewsGlobal
Among StratNewsGlobal’s various objectives, the foremost area of emphasis within its SEO strategy is the enhancement of traffic and ranking. This is because of the significant impact it can have on the website’s overall visibility, credibility, and the expansion of its audience reach.
- Increase Website Traffic: Elevating organic traffic through targeted strategies such as on-page optimization, content creation, and link building could result in increased visibility, more relevant site visits, and potentially higher conversions. Improved traffic can lead to a broader audience and higher engagement metrics.
- Improve Search Engine Rankings: Enhancing rankings for specific keywords and content topics may result in increased visibility on search engines, leading to more organic traffic. Higher rankings often lead to greater trust and credibility, which can positively impact the site’s click-through rates.
Other Objectives and Their Potential Benefits:
- Enhance User Engagement: Higher user engagement metrics, such as increased time on site and reduced bounce rates, may lead to improved user experience and a more loyal audience. This can potentially result in a higher likelihood of conversions and returning visitors.
- Increase Brand Awareness: Strengthening brand visibility through various online channels can lead to increased trust, credibility, and a more widespread audience. This can also lead to more referral traffic and a stronger community around the brand.
- Generate More Leads and Revenue: A more optimized website that targets specific buyer personas and employs conversion rate optimization strategies could lead to increased lead generation and potentially higher revenue.
- Optimize for Global SEO: Adapting the website for a global audience by aligning with various cultural preferences and legal requirements could result in increased visibility and accessibility in different regions, leading to a broader reach and potentially more diverse traffic sources.
Solutions:
To enhance website traffic and improve rankings for StratNewsGlobal, we have executed a comprehensive set of SEO services tailored to meet their objectives. These strategies include:
- Enhancing Off-Page SEO Backlinks: We’ve meticulously improved the website’s off-page SEO backlinks to strengthen its online presence and authority. This helps in attracting more visitors to the site.
- Optimizing SEO Titles and Meta Descriptions: We’ve optimized the titles and meta descriptions of the articles published on the platform. This not only boosts the visibility of the content in search results but also entices users to click through to the website.
- Image Alt Text Optimization: We’ve addressed many issues with image alt text and updated them as needed. This ensures that search engines can better understand the content of images on the site, potentially attracting more traffic through image searches.
- Search Console Issue Resolution: We’ve resolved many issues identified in Google Search Console and have resubmitted the necessary links. This helps in ensuring that the website is effectively indexed and displayed in search engine results.
- Sitemap Resubmission: We’ve resubmitted updated sitemaps to search engines. This helps search engines understand the structure and content of the website, ultimately improving website ranking.
By implementing these SEO strategies, we aim to significantly enhance website traffic and search engine rankings for StratNewsGlobal, driving more visibility and engagement with their valuable national security, strategic affairs, and foreign policy content.
Achievements:
Enhanced Website Traffic and Keyword Ranking: The implementation of off-page SEO backlinks has led to a noticeable increase in website traffic, alongside an improvement in keyword rankings.
Enhanced User Experience and Engagement: By optimizing the Meta Titles and Meta Descriptions of articles through on-page SEO techniques, we have not only improved user experience but also increased user engagement with the content.
Smooth Search Engine Crawling: Addressing Search Console issues has resulted in smoother crawling for search engine crawlers, ensuring that the website is more effectively indexed and displayed in search results.
