{"id":40425,"date":"2026-06-16T12:37:14","date_gmt":"2026-06-16T12:37:14","guid":{"rendered":"https:\/\/brandmender.com\/btrnsfrmd\/?page_id=40425"},"modified":"2026-07-13T11:17:01","modified_gmt":"2026-07-13T11:17:01","slug":"privacy-policy","status":"publish","type":"page","link":"https:\/\/brandmender.com\/btrnsfrmd\/privacy-policy\/","title":{"rendered":"Privacy Policy"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"40425\" class=\"elementor elementor-40425\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fdaeebc e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"fdaeebc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4db8343 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"4db8343\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c721e8 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"5c721e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>B-TRNSFRMD and its affiliated companies value our relationship with our business partners, clients and any party who may be interested in B-TRNSFRMD\u2019s business services and solutions for any reason. We are committed to protecting your information by handling it responsibly and safeguarding it using appropriate technical, administrative and physical security measures. This Statement outlines the types of personal information collected on our website including chat, how this data is used and safeguarded as well as how users may exercise their rights with respect to personal information.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14a1eb4 elementor-widget elementor-widget-text-editor\" data-id=\"14a1eb4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tThis Privacy Policy applies to btrnsfrmd.com, B-TRNSFRMD-branded apps, B-TRNSFRMD company pages, apps, communications and services (\u201cServices\u201d), including off-site Services, such as our email services, \u201cContact us\u201d; \u201cApply with B-TRNSFRMD\u201d and \u201cShare on\u201d functionalities on our digital properties.\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f858e6 elementor-widget elementor-widget-heading\" data-id=\"7f858e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Who are we?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-323c52d elementor-widget elementor-widget-text-editor\" data-id=\"323c52d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tThis Privacy Policy applies to B-TRNSFRMD and specific B-TRNSFRMD affiliates, subsidiaries, and contracted service providers who will collect, use, and maintain your personal data in connection with services you have requested.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe939ad elementor-widget elementor-widget-heading\" data-id=\"fe939ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What Personal Data will B-TRNSFRMD collect?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb326ee elementor-widget elementor-widget-text-editor\" data-id=\"bb326ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The personal data we process may include:<\/p><ul><li>name, gender, age and date of birth;<\/li><li>contact information, such as address, email, and mobile phone number;<\/li><li>country of residence;<\/li><li>lifestyle and social circumstances (for example, your hobbies);<\/li><li>family circumstances (for example, your marital status and dependents);<\/li><li>employment and education details (for example, the organization you work for, your job title and your education details);<\/li><li>financial and tax-related information (for example your income, investments and tax residency);<\/li><li>postings or messages on any blogs, forums, platforms, wikis or social media applications and services that we provide (including with third parties);<\/li><li>IP address, browser type and language, your access times;<\/li><li>information in chat conversations or any complaints you make ;<\/li><li>details of how you use our products and services;<\/li><li>CCTV footage and other information we collect when you access our premises; and<\/li><li>details of how you like to interact with us, and other similar information relevant to our relationship.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45ae8ae elementor-widget elementor-widget-text-editor\" data-id=\"45ae8ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The personal data we collect may also include \u2018sensitive\u2019 or \u2018special categories\u2019 of personal data, such as details about your:<\/p><ul><li>dietary requirements (for example, when B-TRNSFRMD would like to provide you with lunch during a meeting);<\/li><li>health (for example, so that we can make it easy for you to access our buildings, products, and services); and<\/li><li>sexual orientation (for example, if you provide us with details of your spouse or partner).<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57f5ca4 elementor-widget elementor-widget-text-editor\" data-id=\"57f5ca4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>We may also process personal data relating to ethnic or racial origin (for example, any multicultural networks you belong to), or about your political opinions (inferred from information you give us about political associations you belong to or have donated to).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f97161a elementor-widget elementor-widget-text-editor\" data-id=\"f97161a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>We will typically seek separate permission from you in writing to process these special categories of personal data.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78bb174 elementor-widget elementor-widget-text-editor\" data-id=\"78bb174\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>If you choose not to provide, or object to us processing, the information we collect, we may not be able to process your instructions or continue to provide some or all of our services to you or our client<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c19dc37 elementor-widget elementor-widget-heading\" data-id=\"c19dc37\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How do we collect personal data?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d49b9b legal-content elementor-widget elementor-widget-text-editor\" data-id=\"7d49b9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Directly:<\/strong>\u00a0We obtain personal data directly from individuals in a variety of ways, including obtaining personal data from individuals who provide us their business card, complete our online forms, subscribe to our newsletters and preference center, register for webinars, and attend meetings or events we host, visit our offices or apply for open roles. We may also obtain personal data directly when, for example, we are establishing a business relationship, performing professional services through a contract, or through our hosted software applications.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e580a4d legal-content elementor-widget elementor-widget-text-editor\" data-id=\"e580a4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Indirectly:<\/strong>\u00a0We obtain personal data indirectly about individuals from a variety of sources, including recruitment services and our clients. We may attach personal data to our customer relationship management records to better understand and serve our business clients, subscribers and individuals, satisfy a legal obligation, or pursue our legitimate interests.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c40f9ea legal-content elementor-widget elementor-widget-text-editor\" data-id=\"c40f9ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Public Sources:<\/strong>\u00a0Personal data may be obtained from public registers (such as Companies House), news articles, sanctions lists, and Internet searches.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-295d8ff legal-content elementor-widget elementor-widget-text-editor\" data-id=\"295d8ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Social and Professional Networking Sites:<\/strong>\u00a0If you register or login to our websites using social media (e.g., LinkedIn, Google, or Twitter) to authenticate your identity and connect your social media login information with us, we will collect information or content needed for the registration or login that you permitted your social media provider to share with us. That information may include your name, email address, and depending on your privacy settings, additional details about you. Please review the privacy controls on the applicable service to review how much information you want shared with us.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7da59f0 legal-content elementor-widget elementor-widget-text-editor\" data-id=\"7da59f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Business Clients:<\/strong>\u00a0Our business clients may engage us to perform professional services, which involves sharing personal data they control as part of that engagement. For example, we will review payroll data as part of an audit and we often need to use personal data to provide global mobility and pension services. Our services may also include processing personal data under our clients\u2019 control on our hosted software applications, which may be governed by different privacy terms and policies.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-211a9d1 legal-content elementor-widget elementor-widget-text-editor\" data-id=\"211a9d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Recruitment services:<\/strong>\u00a0We may obtain personal data about candidates from an employment agency, and other parties including former employers, and credit reference agencies.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a0c5e0 legal-content elementor-widget elementor-widget-text-editor\" data-id=\"0a0c5e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Paid subscriptions:<\/strong>\u00a0We may obtain the personal data of the prospect clients. Our sales team can connect with them as a new prospect client and information that is captured will be name, mobile number, email address and designation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0fe529 elementor-widget elementor-widget-heading\" data-id=\"c0fe529\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What lawful reasons do we have for processing personal data?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64e4c24 legal-content elementor-widget elementor-widget-text-editor\" data-id=\"64e4c24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>We may rely on the following lawful reasons when we collect and use personal data to operate our business and provide our products and services:<\/p><ul><li><strong>Contract<\/strong>\u00a0\u2013 We may process personal data in order to perform our contractual obligations.<\/li><li><strong>Consent<\/strong>\u00a0\u2013 We may rely on your freely given consent at the time you provided your personal data to us.<\/li><li><strong>Legitimate interests<\/strong>\u00a0\u2013 We may rely on legitimate interests based on our evaluation that the processing is fair, reasonable and balanced. These include:<\/li><li><strong>Delivering services to our clients<\/strong>\u00a0\u2013 To deliver the professional services our clients have engaged us to provide.<\/li><li><strong>Direct marketing<\/strong>\u00a0\u2013 To deliver timely market insights and Specialty knowledge we believe is welcomed by our business clients, prospects, subscribers and individuals who have interacted with us.<\/li><li><strong>Legal obligations and public interests<\/strong>\u00a0\u2013 We may process personal data in order to meet regulatory and public interest obligations or mandates.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84fa90a elementor-widget elementor-widget-heading\" data-id=\"84fa90a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What will B-TRNSFRMD do with your personal data?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8fc120e legal-content elementor-widget elementor-widget-text-editor\" data-id=\"8fc120e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>B-TRNSFRMD will use the personal data:<\/p><ul><li>To provide services to our clients<\/li><li>To meet legal or regulatory requirements<\/li><li>Conduct due diligence checks relating to the services<\/li><li>For other activities that form part of the operation of our business<\/li><li>To manage and respond to any request you submit through our Website.<\/li><li>Promoting our professional services, products and capabilities to existing and prospective business clients.<\/li><li>Sending invitations and providing access to guests attending our events and webinars or our sponsored events.<\/li><li>Personalizing online landing pages and communications we think would be of interest based on interactions with us and group companies.<\/li><li>Administering, maintaining, and ensuring the security of our information systems, applications and websites.<\/li><li>Authenticating registered users to certain areas of our sites<\/li><li>Detect, prevent, mitigate, and investigate fraudulent or illegal activities.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97b7867 elementor-widget elementor-widget-heading\" data-id=\"97b7867\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">With whom do we share your personal data?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46ac210 legal-content elementor-widget elementor-widget-text-editor\" data-id=\"46ac210\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>In connection with any of the purposes outlined in the \u201cWhat will B-TRNSFRMD do with your personal data\u201d section above, we may disclose details about you to:<\/p><ul><li>other members of the B-TRNSFRMD group companies or third parties that provide services;<\/li><li>competent authorities (including courts and authorities regulating us)<\/li><li>our advisers, or your advisers;<\/li><li>anyone to whom we may transfer our rights and\/or obligations under the terms;<\/li><li>any other person or organization after a restructure, sale or acquisition of any member of the B-TRNSFRMD group, as long as they use your information for the same purposes we did;<\/li><li>credit reference agencies or other organizations that help us make credit decisions and reduce the incidence of fraud; and<\/li><li>other third parties that reasonably require access to personal data relating to you.<\/li><\/ul><p>Our website hosts various blogs, forums, wikis and other social media applications or services that allow you to share content with other users (collectively \u201cSocial Media Applications\u201d). Any personal data that you contribute to these Social Media Applications can be read, collected and used by other users of the application. We have little or no control over these other users, so any information you contribute to these Social Media Applications might not be handled in line with this privacy statement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-576e163 elementor-widget elementor-widget-heading\" data-id=\"576e163\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Where do we transfer your personal data?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52294ef legal-content elementor-widget elementor-widget-text-editor\" data-id=\"52294ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tInformation we hold about you may be transferred to countries:\n<BR><br>\n<ul>\n \t<li>where we do business;<\/li>\n \t<li>which are linked to your engagement with us;<\/li>\n \t<li>from which you regularly receive or transmit information; or<\/li>\n \t<li>where our third parties conduct their activities.<\/li>\n<\/ul><BR>\nThese countries may have less stringent privacy laws than we do, so any information they hold can become subject to their laws and disclosure requirements, including disclosure to governmental bodies, regulatory agencies and private persons. In addition, a number of countries have agreements under which information is exchanged with other countries for law enforcement, tax and other purposes.\n<BR><br>\nWe may also transfer your personal data when:<BR><br>\n<ul>\n \t<li>the transfer is to a country deemed to provide adequate protection of your personal data by the European Commission\/ enforcement agencies; or<\/li>\n \t<li>where you have consented to the transfer.<\/li>\n<\/ul><BR>\nFor European Union (EU) residents, when we, or our permitted third parties, transfer your personal data outside the European Economic Area (EEA), we will impose contractual obligations on the recipients of that data to protect your personal data to the standard required in the EEA. We or they may also require the recipient to subscribe to international frameworks intended to enable secure data sharing. If we transfer your personal data outside the EEA in other circumstances (for example, because we have to by law), we will make sure it remains adequately protected.\n<BR><br>\nWe may share non-personal, anonymized and aggregated information with third parties for several purposes, including data analytics, research, submissions, thought leadership and promotional activity.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6e2457 elementor-widget elementor-widget-heading\" data-id=\"f6e2457\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How does B-TRNSFRMD protect your personal data?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc807d6 legal-content elementor-widget elementor-widget-text-editor\" data-id=\"cc807d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tWe use a range of measures to ensure we keep your personal data secure, accurate and up-to-date. These include but are not limited to:<BR><br>\n<ul>\n \t<li>education and training to relevant staff to ensure they are aware of our privacy obligations when handling personal data;<\/li>\n \t<li>administrative and technical controls to restrict access to personal data to a \u2018need to know\u2019 basis;<\/li>\n \t<li>technological security measures, including fire walls, encryption and anti-virus software;<\/li>\n \t<li>we may apply Pseudonymization, de-identification and Anonymization techniques in efforts to further protect personal data<\/li>\n<\/ul><BR>\nThe transmission of data over the internet (including by e-mail) is never completely secure. So although we use appropriate measures to try to protect personal data, we cannot guarantee the security of data transmitted to us or by us.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52e49e3 elementor-widget elementor-widget-heading\" data-id=\"52e49e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How does B-TRNSFRMD protect your personal data?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ba72ea legal-content elementor-widget elementor-widget-text-editor\" data-id=\"9ba72ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Your data protection rights are highlighted here.<\/p><p>\u00a0<\/p><ul><li><strong>Access<\/strong> \u2013 You can ask us to verify whether we are processing personal data about you, and if so, to provide more specific information.<\/li><li><strong>Correction<\/strong> \u2013 You can ask us to correct our records if you believe they contain incorrect or incomplete information about you.<\/li><li><strong>Erasure\/Delete<\/strong> \u2013 You can ask us to erase (delete) your personal data after you withdraw your consent to processing or when we no longer need it for the purpose it was originally collected.<\/li><li><strong>Processing restrictions<\/strong> \u2013 You can ask us to temporarily restrict our processing of your personal data if you contest the accuracy of your personal data, prefer to restrict its use rather than having us erase it, or need us to preserve it for you to establish, exercise, or defend a legal claim. A temporary restriction may apply while verifying whether we have overriding legitimate grounds to process it. You can ask us to inform you before we lift that temporary processing restriction.<\/li><li><strong>Data portability<\/strong> \u2013 In some circumstances, where you have provided personal data to us, you can ask us to transmit that personal data (in a structured, commonly used, and machine-readable format) directly to another company if it is technically feasible.<\/li><li><strong>Automated Individual Decision-making<\/strong> \u2013 You can ask us to review any decisions made about you, which we made solely based on automated processing, including profiling, that produced legal effects concerning you or similarly significantly affected you.<\/li><li><strong>Right to Object to Direct Marketing including Profiling<\/strong> \u2013 You can object to our use of your personal data for direct marketing purposes, including profiling. We may need to keep some minimal information to comply with your request to cease marketing to you.<\/li><li><strong>Right to Object\/ Opt-Out<\/strong>\u2013 You have the right to object\/do not sell my information (unless B-TRNSFRMD otherwise has compelling legitimate grounds), on grounds relating to his or her particular situation, at any time of processing of Personal Information concerning him or her, including profiling based on those provisions.<\/li><li><strong>Right to not to be discriminated against<\/strong>\u2013 A consumer has the right to not be discriminated against because of the exercise of any of the consumer\u2019s rights, including but not limited to denying goods or services to the consumer;<\/li><\/ul><p>\u00a0<\/p><p>charging different prices or rates for goods or services, including through the use of discounts or other benefits or imposing penalties;<\/p><p>\u00a0<\/p><p>providing a different level or quality of goods or services to the consumer; or<\/p><p>\u00a0<\/p><p>suggesting that the consumer will receive a different price or rate for goods or services or a different level or quality of goods or services.<\/p><p>\u00a0<\/p><p>However, A business may offer a financial incentive or price or service difference if it is reasonably related to the value of the consumer\u2019s data. If a business is unable to calculate a good-faith estimate of the value of the consumer\u2019s data or cannot show that the financial incentive or price or service difference is reasonably related to the value of the consumer\u2019s data, that business shall not offer the financial incentive or price or service difference.<\/p><p>\u00a0<\/p><p><strong>Right to Withdraw Consent<\/strong> \u2013 You can withdraw your consent that you have previously given to one or more specified purposes to process your personal data. This will not affect the lawfulness of any processing carried out before you withdraw your consent. It may mean we are not able to provide certain products or services to you and we will advise you if this is the case.<\/p><p>\u00a0<\/p><p>We may need to request specific information from you to help us confirm your identity and ensure your right to access the information or to exercise any of your other rights. This helps us to ensure that personal data is not disclosed to any person who has no right to receive it. No fee is required to make a request unless your request is clearly unfounded or excessive. Depending on the circumstances, we may be unable to comply with your request based on other lawful grounds.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1d9cb3 elementor-widget elementor-widget-heading\" data-id=\"a1d9cb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Do we use Cookies?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46e56b5 legal-content elementor-widget elementor-widget-text-editor\" data-id=\"46e56b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Our websites may use cookies. Where cookies are used, a statement will be sent to your browser explaining the use of cookies. To learn more, please refer to our cookie policy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41db80e elementor-widget elementor-widget-heading\" data-id=\"41db80e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How long will B-TRNSFRMD retain your personal data?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e09b2c legal-content elementor-widget elementor-widget-text-editor\" data-id=\"1e09b2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>We seek to ensure that we only keep your personal data for the longest of:<br \/><br \/><\/p><ul><li>the period necessary for the relevant activity or services.<\/li><li>any retention period that is required by law; or<\/li><li>the period in which litigation or investigations might arise in respect of the services.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50ec296 elementor-widget elementor-widget-heading\" data-id=\"50ec296\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Do we link to other websites?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cc2136 legal-content elementor-widget elementor-widget-text-editor\" data-id=\"6cc2136\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tOur websites may contain links to other sites that are not governed by this Privacy Policy. Please review the destination websites\u2019 privacy policies before submitting personal data on those sites. While we try to link only to sites that share our high standards and respect for privacy, we are not responsible for the content, security, or privacy practices employed by other sites.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-436f3ad elementor-widget elementor-widget-heading\" data-id=\"436f3ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Changes to this privacy statement:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07022db legal-content elementor-widget elementor-widget-text-editor\" data-id=\"07022db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>From time to time, we may update this statement. When we do, we will publish the changes on this Website. If you do not agree with these changes, you should discontinue your use of our Website. If material changes are made to this Statement, we will notify users by e-mail or by placing a prominent notice on this Website.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27ca0d3 elementor-widget elementor-widget-heading\" data-id=\"27ca0d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to contact us, request access to your personal data or contact B-TRNSFRMD with questions or feedback related to Privacy?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8dbccf9 legal-content elementor-widget elementor-widget-text-editor\" data-id=\"8dbccf9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>If you have a privacy concern, comment, or complaint, or wish to access a copy of your personal data or to correct it if you believe it is inaccurate, you may contact B-TRNSFRMD\u2019s Data Protection Officer at <a href=\"mailto:success@btrnsfrmd.com\">success@btrnsfrmd.com<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>B-TRNSFRMD and its affiliated companies value our relationship with our business partners, clients and any party who may be interested in B-TRNSFRMD\u2019s business services and solutions for any reason. We are committed to protecting your information by handling it responsibly and safeguarding it using appropriate technical, administrative and physical security measures. This Statement outlines the types of personal information collected on our website including chat, how this data is used and safeguarded as well as how users may exercise their rights with respect to personal information. This Privacy Policy applies to btrnsfrmd.com, B-TRNSFRMD-branded apps, B-TRNSFRMD company pages, apps, communications and services (\u201cServices\u201d), including off-site Services, such as our email services, \u201cContact us\u201d; \u201cApply with B-TRNSFRMD\u201d and \u201cShare on\u201d functionalities on our digital properties. Who are we? This Privacy Policy applies to B-TRNSFRMD and specific B-TRNSFRMD affiliates, subsidiaries, and contracted service providers who will collect, use, and maintain your personal data in connection with services you have requested. What Personal Data will B-TRNSFRMD collect? The personal data we process may include: name, gender, age and date of birth; contact information, such as address, email, and mobile phone number; country of residence; lifestyle and social circumstances (for example, your hobbies); family circumstances (for example, your marital status and dependents); employment and education details (for example, the organization you work for, your job title and your education details); financial and tax-related information (for example your income, investments and tax residency); postings or messages on any blogs, forums, platforms, wikis or social media applications and services that we provide (including with third parties); IP address, browser type and language, your access times; information in chat conversations or any complaints you make ; details of how you use our products and services; CCTV footage and other information we collect when you access our premises; and details of how you like to interact with us, and other similar information relevant to our relationship. The personal data we collect may also include \u2018sensitive\u2019 or \u2018special categories\u2019 of personal data, such as details about your: dietary requirements (for example, when B-TRNSFRMD would like to provide you with lunch during a meeting); health (for example, so that we can make it easy for you to access our buildings, products, and services); and sexual orientation (for example, if you provide us with details of your spouse or partner). We may also process personal data relating to ethnic or racial origin (for example, any multicultural networks you belong to), or about your political opinions (inferred from information you give us about political associations you belong to or have donated to). We will typically seek separate permission from you in writing to process these special categories of personal data. If you choose not to provide, or object to us processing, the information we collect, we may not be able to process your instructions or continue to provide some or all of our services to you or our client How do we collect personal data? Directly:\u00a0We obtain personal data directly from individuals in a variety of ways, including obtaining personal data from individuals who provide us their business card, complete our online forms, subscribe to our newsletters and preference center, register for webinars, and attend meetings or events we host, visit our offices or apply for open roles. We may also obtain personal data directly when, for example, we are establishing a business relationship, performing professional services through a contract, or through our hosted software applications. Indirectly:\u00a0We obtain personal data indirectly about individuals from a variety of sources, including recruitment services and our clients. We may attach personal data to our customer relationship management records to better understand and serve our business clients, subscribers and individuals, satisfy a legal obligation, or pursue our legitimate interests. Public Sources:\u00a0Personal data may be obtained from public registers (such as Companies House), news articles, sanctions lists, and Internet searches. Social and Professional Networking Sites:\u00a0If you register or login to our websites using social media (e.g., LinkedIn, Google, or Twitter) to authenticate your identity and connect your social media login information with us, we will collect information or content needed for the registration or login that you permitted your social media provider to share with us. That information may include your name, email address, and depending on your privacy settings, additional details about you. Please review the privacy controls on the applicable service to review how much information you want shared with us. Business Clients:\u00a0Our business clients may engage us to perform professional services, which involves sharing personal data they control as part of that engagement. For example, we will review payroll data as part of an audit and we often need to use personal data to provide global mobility and pension services. Our services may also include processing personal data under our clients\u2019 control on our hosted software applications, which may be governed by different privacy terms and policies. Recruitment services:\u00a0We may obtain personal data about candidates from an employment agency, and other parties including former employers, and credit reference agencies. Paid subscriptions:\u00a0We may obtain the personal data of the prospect clients. Our sales team can connect with them as a new prospect client and information that is captured will be name, mobile number, email address and designation. What lawful reasons do we have for processing personal data? We may rely on the following lawful reasons when we collect and use personal data to operate our business and provide our products and services: Contract\u00a0\u2013 We may process personal data in order to perform our contractual obligations. Consent\u00a0\u2013 We may rely on your freely given consent at the time you provided your personal data to us. Legitimate interests\u00a0\u2013 We may rely on legitimate interests based on our evaluation that the processing is fair, reasonable and balanced. These include: Delivering services to our clients\u00a0\u2013 To deliver the professional services our clients have engaged us to provide. Direct marketing\u00a0\u2013 To deliver timely market insights and Specialty knowledge we believe is welcomed by our business clients, prospects, subscribers and individuals<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_eb_attr":"","footnotes":""},"class_list":["post-40425","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Privacy Policy - B-TRNSFRMD<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Privacy Policy - B-TRNSFRMD\" \/>\n<meta property=\"og:description\" content=\"B-TRNSFRMD and its affiliated companies value our relationship with our business partners, clients and any party who may be interested in B-TRNSFRMD\u2019s business services and solutions for any reason. We are committed to protecting your information by handling it responsibly and safeguarding it using appropriate technical, administrative and physical security measures. This Statement outlines the types of personal information collected on our website including chat, how this data is used and safeguarded as well as how users may exercise their rights with respect to personal information. This Privacy Policy applies to btrnsfrmd.com, B-TRNSFRMD-branded apps, B-TRNSFRMD company pages, apps, communications and services (\u201cServices\u201d), including off-site Services, such as our email services, \u201cContact us\u201d; \u201cApply with B-TRNSFRMD\u201d and \u201cShare on\u201d functionalities on our digital properties. Who are we? This Privacy Policy applies to B-TRNSFRMD and specific B-TRNSFRMD affiliates, subsidiaries, and contracted service providers who will collect, use, and maintain your personal data in connection with services you have requested. What Personal Data will B-TRNSFRMD collect? The personal data we process may include: name, gender, age and date of birth; contact information, such as address, email, and mobile phone number; country of residence; lifestyle and social circumstances (for example, your hobbies); family circumstances (for example, your marital status and dependents); employment and education details (for example, the organization you work for, your job title and your education details); financial and tax-related information (for example your income, investments and tax residency); postings or messages on any blogs, forums, platforms, wikis or social media applications and services that we provide (including with third parties); IP address, browser type and language, your access times; information in chat conversations or any complaints you make ; details of how you use our products and services; CCTV footage and other information we collect when you access our premises; and details of how you like to interact with us, and other similar information relevant to our relationship. The personal data we collect may also include \u2018sensitive\u2019 or \u2018special categories\u2019 of personal data, such as details about your: dietary requirements (for example, when B-TRNSFRMD would like to provide you with lunch during a meeting); health (for example, so that we can make it easy for you to access our buildings, products, and services); and sexual orientation (for example, if you provide us with details of your spouse or partner). We may also process personal data relating to ethnic or racial origin (for example, any multicultural networks you belong to), or about your political opinions (inferred from information you give us about political associations you belong to or have donated to). We will typically seek separate permission from you in writing to process these special categories of personal data. If you choose not to provide, or object to us processing, the information we collect, we may not be able to process your instructions or continue to provide some or all of our services to you or our client How do we collect personal data? Directly:\u00a0We obtain personal data directly from individuals in a variety of ways, including obtaining personal data from individuals who provide us their business card, complete our online forms, subscribe to our newsletters and preference center, register for webinars, and attend meetings or events we host, visit our offices or apply for open roles. We may also obtain personal data directly when, for example, we are establishing a business relationship, performing professional services through a contract, or through our hosted software applications. Indirectly:\u00a0We obtain personal data indirectly about individuals from a variety of sources, including recruitment services and our clients. We may attach personal data to our customer relationship management records to better understand and serve our business clients, subscribers and individuals, satisfy a legal obligation, or pursue our legitimate interests. Public Sources:\u00a0Personal data may be obtained from public registers (such as Companies House), news articles, sanctions lists, and Internet searches. Social and Professional Networking Sites:\u00a0If you register or login to our websites using social media (e.g., LinkedIn, Google, or Twitter) to authenticate your identity and connect your social media login information with us, we will collect information or content needed for the registration or login that you permitted your social media provider to share with us. That information may include your name, email address, and depending on your privacy settings, additional details about you. Please review the privacy controls on the applicable service to review how much information you want shared with us. Business Clients:\u00a0Our business clients may engage us to perform professional services, which involves sharing personal data they control as part of that engagement. For example, we will review payroll data as part of an audit and we often need to use personal data to provide global mobility and pension services. Our services may also include processing personal data under our clients\u2019 control on our hosted software applications, which may be governed by different privacy terms and policies. Recruitment services:\u00a0We may obtain personal data about candidates from an employment agency, and other parties including former employers, and credit reference agencies. Paid subscriptions:\u00a0We may obtain the personal data of the prospect clients. Our sales team can connect with them as a new prospect client and information that is captured will be name, mobile number, email address and designation. What lawful reasons do we have for processing personal data? We may rely on the following lawful reasons when we collect and use personal data to operate our business and provide our products and services: Contract\u00a0\u2013 We may process personal data in order to perform our contractual obligations. Consent\u00a0\u2013 We may rely on your freely given consent at the time you provided your personal data to us. Legitimate interests\u00a0\u2013 We may rely on legitimate interests based on our evaluation that the processing is fair, reasonable and balanced. These include: Delivering services to our clients\u00a0\u2013 To deliver the professional services our clients have engaged us to provide. Direct marketing\u00a0\u2013 To deliver timely market insights and Specialty knowledge we believe is welcomed by our business clients, prospects, subscribers and individuals\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brandmender.com\/btrnsfrmd\/privacy-policy\/\" \/>\n<meta property=\"og:site_name\" content=\"B-TRNSFRMD\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-13T11:17:01+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"14 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/brandmender.com\\\/btrnsfrmd\\\/privacy-policy\\\/\",\"url\":\"https:\\\/\\\/brandmender.com\\\/btrnsfrmd\\\/privacy-policy\\\/\",\"name\":\"Privacy Policy - B-TRNSFRMD\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/brandmender.com\\\/btrnsfrmd\\\/#website\"},\"datePublished\":\"2026-06-16T12:37:14+00:00\",\"dateModified\":\"2026-07-13T11:17:01+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/brandmender.com\\\/btrnsfrmd\\\/privacy-policy\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/brandmender.com\\\/btrnsfrmd\\\/privacy-policy\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/brandmender.com\\\/btrnsfrmd\\\/privacy-policy\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/brandmender.com\\\/btrnsfrmd\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Privacy Policy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/brandmender.com\\\/btrnsfrmd\\\/#website\",\"url\":\"https:\\\/\\\/brandmender.com\\\/btrnsfrmd\\\/\",\"name\":\"B-TRNSFRMD\",\"description\":\"AI Native CX &amp; ITSM Transformation\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/brandmender.com\\\/btrnsfrmd\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Privacy Policy - B-TRNSFRMD","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Privacy Policy - B-TRNSFRMD","og_description":"B-TRNSFRMD and its affiliated companies value our relationship with our business partners, clients and any party who may be interested in B-TRNSFRMD\u2019s business services and solutions for any reason. We are committed to protecting your information by handling it responsibly and safeguarding it using appropriate technical, administrative and physical security measures. This Statement outlines the types of personal information collected on our website including chat, how this data is used and safeguarded as well as how users may exercise their rights with respect to personal information. This Privacy Policy applies to btrnsfrmd.com, B-TRNSFRMD-branded apps, B-TRNSFRMD company pages, apps, communications and services (\u201cServices\u201d), including off-site Services, such as our email services, \u201cContact us\u201d; \u201cApply with B-TRNSFRMD\u201d and \u201cShare on\u201d functionalities on our digital properties. Who are we? This Privacy Policy applies to B-TRNSFRMD and specific B-TRNSFRMD affiliates, subsidiaries, and contracted service providers who will collect, use, and maintain your personal data in connection with services you have requested. What Personal Data will B-TRNSFRMD collect? The personal data we process may include: name, gender, age and date of birth; contact information, such as address, email, and mobile phone number; country of residence; lifestyle and social circumstances (for example, your hobbies); family circumstances (for example, your marital status and dependents); employment and education details (for example, the organization you work for, your job title and your education details); financial and tax-related information (for example your income, investments and tax residency); postings or messages on any blogs, forums, platforms, wikis or social media applications and services that we provide (including with third parties); IP address, browser type and language, your access times; information in chat conversations or any complaints you make ; details of how you use our products and services; CCTV footage and other information we collect when you access our premises; and details of how you like to interact with us, and other similar information relevant to our relationship. The personal data we collect may also include \u2018sensitive\u2019 or \u2018special categories\u2019 of personal data, such as details about your: dietary requirements (for example, when B-TRNSFRMD would like to provide you with lunch during a meeting); health (for example, so that we can make it easy for you to access our buildings, products, and services); and sexual orientation (for example, if you provide us with details of your spouse or partner). We may also process personal data relating to ethnic or racial origin (for example, any multicultural networks you belong to), or about your political opinions (inferred from information you give us about political associations you belong to or have donated to). We will typically seek separate permission from you in writing to process these special categories of personal data. If you choose not to provide, or object to us processing, the information we collect, we may not be able to process your instructions or continue to provide some or all of our services to you or our client How do we collect personal data? Directly:\u00a0We obtain personal data directly from individuals in a variety of ways, including obtaining personal data from individuals who provide us their business card, complete our online forms, subscribe to our newsletters and preference center, register for webinars, and attend meetings or events we host, visit our offices or apply for open roles. We may also obtain personal data directly when, for example, we are establishing a business relationship, performing professional services through a contract, or through our hosted software applications. Indirectly:\u00a0We obtain personal data indirectly about individuals from a variety of sources, including recruitment services and our clients. We may attach personal data to our customer relationship management records to better understand and serve our business clients, subscribers and individuals, satisfy a legal obligation, or pursue our legitimate interests. Public Sources:\u00a0Personal data may be obtained from public registers (such as Companies House), news articles, sanctions lists, and Internet searches. Social and Professional Networking Sites:\u00a0If you register or login to our websites using social media (e.g., LinkedIn, Google, or Twitter) to authenticate your identity and connect your social media login information with us, we will collect information or content needed for the registration or login that you permitted your social media provider to share with us. That information may include your name, email address, and depending on your privacy settings, additional details about you. Please review the privacy controls on the applicable service to review how much information you want shared with us. Business Clients:\u00a0Our business clients may engage us to perform professional services, which involves sharing personal data they control as part of that engagement. For example, we will review payroll data as part of an audit and we often need to use personal data to provide global mobility and pension services. Our services may also include processing personal data under our clients\u2019 control on our hosted software applications, which may be governed by different privacy terms and policies. Recruitment services:\u00a0We may obtain personal data about candidates from an employment agency, and other parties including former employers, and credit reference agencies. Paid subscriptions:\u00a0We may obtain the personal data of the prospect clients. Our sales team can connect with them as a new prospect client and information that is captured will be name, mobile number, email address and designation. What lawful reasons do we have for processing personal data? We may rely on the following lawful reasons when we collect and use personal data to operate our business and provide our products and services: Contract\u00a0\u2013 We may process personal data in order to perform our contractual obligations. Consent\u00a0\u2013 We may rely on your freely given consent at the time you provided your personal data to us. Legitimate interests\u00a0\u2013 We may rely on legitimate interests based on our evaluation that the processing is fair, reasonable and balanced. These include: Delivering services to our clients\u00a0\u2013 To deliver the professional services our clients have engaged us to provide. Direct marketing\u00a0\u2013 To deliver timely market insights and Specialty knowledge we believe is welcomed by our business clients, prospects, subscribers and individuals","og_url":"https:\/\/brandmender.com\/btrnsfrmd\/privacy-policy\/","og_site_name":"B-TRNSFRMD","article_modified_time":"2026-07-13T11:17:01+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"14 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/brandmender.com\/btrnsfrmd\/privacy-policy\/","url":"https:\/\/brandmender.com\/btrnsfrmd\/privacy-policy\/","name":"Privacy Policy - B-TRNSFRMD","isPartOf":{"@id":"https:\/\/brandmender.com\/btrnsfrmd\/#website"},"datePublished":"2026-06-16T12:37:14+00:00","dateModified":"2026-07-13T11:17:01+00:00","breadcrumb":{"@id":"https:\/\/brandmender.com\/btrnsfrmd\/privacy-policy\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/brandmender.com\/btrnsfrmd\/privacy-policy\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/brandmender.com\/btrnsfrmd\/privacy-policy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/brandmender.com\/btrnsfrmd\/"},{"@type":"ListItem","position":2,"name":"Privacy Policy"}]},{"@type":"WebSite","@id":"https:\/\/brandmender.com\/btrnsfrmd\/#website","url":"https:\/\/brandmender.com\/btrnsfrmd\/","name":"B-TRNSFRMD","description":"AI Native CX &amp; ITSM Transformation","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/brandmender.com\/btrnsfrmd\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/brandmender.com\/btrnsfrmd\/wp-json\/wp\/v2\/pages\/40425","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandmender.com\/btrnsfrmd\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/brandmender.com\/btrnsfrmd\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/brandmender.com\/btrnsfrmd\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/brandmender.com\/btrnsfrmd\/wp-json\/wp\/v2\/comments?post=40425"}],"version-history":[{"count":43,"href":"https:\/\/brandmender.com\/btrnsfrmd\/wp-json\/wp\/v2\/pages\/40425\/revisions"}],"predecessor-version":[{"id":45318,"href":"https:\/\/brandmender.com\/btrnsfrmd\/wp-json\/wp\/v2\/pages\/40425\/revisions\/45318"}],"wp:attachment":[{"href":"https:\/\/brandmender.com\/btrnsfrmd\/wp-json\/wp\/v2\/media?parent=40425"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}