Who We Are.

B-TRNSFRMD transforms how global enterprises connect with their customers from the contact center to the service desk to the CRM and every workflow in between.

Years in Service
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Clients Served
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Savings Delivered
$ 0 M+

B-TRNSFRMD reimagines how organizations deliver Customer and Service Experiences by designing and implementing AI-native technology transformation. As expert partners with Creatio, Freshworks, and Zendesk, we provide integrated solutions across Omnichannel CX, CRM, ITSM, and Process Automation. Our proprietary PATH TO OUTCOME™ methodology moves organizations from fragmented technology investments to measurable customer outcomes. From interactions to outcomes — that is the journey we deliver, every engagement, every client.

At B-TRNSFRMD, we understand that technology is constantly evolving, giving rise to new platforms. Our approach includes partnering with leading platforms in the experience industry, utilizing them to quickly and efficiently achieve our customers’ goals. This strategy requires staying abreast of the latest technology trends, such as Generative AI and workflow automation, ensuring we can offer the most advanced and effective solutions to our clients.

Our flexible engagement packages and global delivery offer clients significant business benefits, reducing Total Cost of Ownership (TCO) and enhancing customer experience. As transformative partners, we set new standards in customer retention and experience consulting, driving tangible success in an increasingly customer-centric future.

We are a proud Plano, Texas Headquartered Company.

Why B-TRNSFRMD

What We Bring to the Table

Design-Led Approach
Vendor Partnerships
Integrated Solutions
Lower Cost to Implement
Customer Satisfaction
Design-Led Approach

Customer journey mapping, service design, and to-be state modeling — so technology choices follow clearly from business outcomes, not the other way around.

Vendor Partnerships

Deep partnerships with technology vendors enable preferred access, accelerated implementations, and better commercials.

Integrated Solutions

We connect process, applications, telephony, and data into cohesive platforms — eliminating silos across the enterprise.

Lower Cost to Implement

Automation-first architectures and global delivery teams reduce implementation costs — maximizing ROI from day one.

Customer Satisfaction

Purpose-built to delight end customers and front-line agents — driving CSAT, NPS, and loyalty metrics that impact revenue.

Our Leadership

Gans Subramanian
Founder & CEO
Business leader with experience leading Digital Transformation and Consulting practices for global Tier 1 organizations. Industry recognized speaker and coach, responsible for overall client success and establishing business value.
Nirav Dagli
Partner
25+ years working with CEOs and CXOs at Fortune 500 companies. Extensive experience in Financial Services and Retail/eCommerce. Speaker at LIMRA and Financial Services Conferences.
Manas Mutreja
Director, Implementations
Consulting leader with deep expertise in Technology Consulting, Process Design, and Change Management. Led teams in Requirement Management, Value Stream Mapping, and Application Development. Leads our CX implementation teams.
Ranjit Kulkarni
Director, AI & Analytics
Data Analytics expert and thought leader with 25+ years of experience in leading MNCs including IBM, HP, and Oracle, with global clientele across multiple industries.
Aayush Shah
Director, Analytics Implementation
Experienced Analytics and Management Consulting professional with a demonstrated history of working across multiple industries for Fortune 500 clients across North America and Europe.

Platform Partnerships

Certified Partners Across the Platforms That Matter.

Freshworks
Freshdesk
Creatio
Zendesk
Azure
ServiceNow
Freshworks
Freshdesk
Creatio
Zendesk
Azure
ServiceNow

Our Global Presence

Three Locations. One Team.

HQ — Plano

5830 Granite Parkway, Suite 100-311, Plano, TX 75024

Boston

One Boston Place, 201 Washington Street, 32nd Floor, Boston, MA 02108

India

Kanakia Wallstreet, B-812A, Andheri (E), Mumbai, India 400093

Let's Talk

Looking for Trusted Advice?

Meet with our Founder & CEO, Gans Subramanian — bring your challenges, and leave with a clear path forward.

success@btrnsfrmd.com